Kverneland Group with a new headquarters in the Netherlands and a vision for the future of agriculture

At the end of August in New-Venep, the Netherlands, the traditional annual international press conference of Kverneland Groupwhich gathered over 75 journalists from 25 countries. The event was key for the company — not only because it outlined the strategic directions and trends in the development of the agricultural sector, but also because the new headquarters of the Kverneland Group Nieuw-Vennep B.V. and Kverneland Group Mechatronics B.V.

New plant

The new building is impressive in its scale and concept — 13 509 sq. m, including 8,500 sq. m of office space, 1 100 sq. m expo areawithin the Kubota Group Solutions Centre and 3 000 sq. m of production and storage space.

This is climate neutral building, designed with sustainable solutions and energy efficiency, which offers a modern working environment that encourages teamwork and the exchange of ideas. The new headquarters brings together key structures such as Kubota Holdings Europe, Kverneland Group Nieuw-Vennep, Innovation Center Europe, Kubota Technology Innovation Europe and Kverneland Group Mechatronics.

“We are proud of our new building — it is not just an office, but a space for innovation, where we welcome customers and partners from all over the world,” the company's management emphasized.

Vision and mission: smart and sustainable solutions

Kverneland Group continues to pursue its vision of being a leader in the supply of smart and efficient solutionswhich support sustainable agriculture and contribute to feeding the world's growing population.

The company's mission is to develop, offer and maintain products and systems that bring added value to farmers and support their long-term development and success.

Key trends and challenges

During the conference, a number of important trends in the agricultural sector:

• increased political and public recognition of the importance of agriculture;
• the need for agriculture to remain an attractive occupation for young generations;
• concentration and specialisation of farms combined with an ageing farming population;
• geopolitical uncertainties and the effects of climate change;
• digitalization and new technologies as an engine of efficiency.

“Agriculture is no longer just a tradition — it is a key factor for global security and sustainability,” Kverneland said.

Investing in people and technology

The company places a strong emphasis on developing talent and partnerships. Among the priorities are the promotion of Diversity in Agrotechnology, new skills in the field of Autonomy and digital agriculture, as well as collaborations with universities such as Wageningen— one of the leading research centres in the agricultural sector.

Kverneland Group also develops innovation hubs that foster collaboration between interdisciplinary teams and collaboration with start-ups.

Looking to the future

In 2025, the Kverneland Group reports stable increase in orders (+7.7% compared to the previous year). The company has 2,450 employeesand is part of the global Kubota family — an industry leader with over 52,600 employees, presence in 120 countriesand turnover of EUR 18 billion.

Agritechnica 2025 — the next big stage

The press conference in New-Venep was also a warm-up for Kverneland's upcoming participation on Agritechnica 2025— the largest exhibition of agricultural machinery. The company is already preparing the presentation of new solutions and concepts that will respond to the current challenges facing farmers — sustainability, efficiency and digitalization.

Live demonstrations within the event showed that Kverneland's innovations are not just a vision for the future, but a reality ready to support farmers today.

With its new headquarters, investment in technology and people and a clear strategic direction, Kverneland Groupsolidifies its position as a global leader ready to take agriculture into a new era — smarter, more sustainable and more attractive to future generations.