Policy for the use and management of cookies
What are cookies?
Cookies are very small text files that a website can use by saving them to your device. The purpose of cookies is to “remember” your device, to remember your actions and preferences and to be able to recognize the device when you subsequently access https://nik.bg. Cookies are all files that collect and store such information.
The term “cookies” in this policy includes not only traditional HTTP cookies, but also any other similar technologies to track and store information on your device or to access information stored on it. This includes, but is not limited to, pixel tags, web beacons, local storage, URL tracking, tracking based on IP address only and unique identifiers that allow us to collect data about your behavior and interaction with the website. Pursuant to Regulation (EU) 2023/2854 of the European Parliament and of the Council of 13 December 2023 (Data Act), some cookies may collect metadata necessary to provide data processing services and ensure the portability of information. When you visit the website, you will receive an invitation to accept or refuse cookies.
How do we use cookies?
Cookies are used for different purposes. They help us to better select content according to your interests, monitor website traffic, ensure you get maximum functionality, etc.
On your first visit to the website, we will ask for your consent to the use of all cookies, except those strictly necessary. We use a Consent Management Platform (CMP), which allows you to give your consent for each category of cookies separately. Your consent must be freely given, specifically, informed and unequivocally, through a clear affirmative action (e.g. clicking the “I accept all” button or marking individual categories). You have the right to refuse or withdraw your consent at any time, as easily as you have given it, without causing any adverse consequences for you. We bear the burden of proving that your consent has been obtained validly.
We use cookies and other tracking technologies for various purposes, which for clarity we have categorized as follows:
● Necessary (functional) cookies
These are cookies without which the website cannot function normally. They are only used by us and are therefore called first-party cookies. They make it possible to navigate between pages, facilitate the filling of forms, ensure the security of the site and remember your decision about the use of cookies. These cookies are usually session cookies and are deleted when you close your browser.
● Statistical cookies (for analysis)
These types of cookies help us improve our website by collecting aggregated information about how users use it — for example, number of visitors, most viewed pages, time spent, type of device, etc. They allow us to make our websites more accessible and user-friendly. For this purpose, we use the following third-party tools:
● Google Analytics
It uses a set of cookies to collect information and report statistics on the use of the site without personally identifying individual visitors. User ID data, approximate geographic information, behavioral information and technology used are collected, which are retrieved from the user's Google profile. This statistical information shall be kept for a period of 26 months.
● Salesforce Tracking Code
Collects visitor data, such as IP addresses and website activity, in order to monitor traffic and track users' interaction with our services. The data is stored until it is explicitly deleted.
● Hotjar
We use Hotjar to obtain information about user behavior (e.g. clicks, scrolling) in order to improve the structure and functionality of the website.
● Marketing cookies
These cookies help us and our partners to assess which internet advertisements would be most relevant to you based on the pages you visit. They track the effectiveness of advertising campaigns and allow the connection with other technologies to improve the automatic process of selecting relevant services and products. For this purpose we use:
● Meta Pixel
A piece of code on our website that helps us measure the effectiveness of our ads on Meta platforms (Facebook, Instagram) and understand the actions that users perform (pages visited, clicks on buttons, completed forms). The information is stored for a period of 365 days without Meta disclosing personal data to us about specific users.
● Google Tag Manager
This technology enables us to organise and manage the ways in which the various tracking codes and cookies (tags) are placed and used on our website.
When using third-party cookies, data processing is carried out by the respective service providers. You can manage your consent to the use of the different categories of cookies at any time through the settings on our website.
What data do we collect through our cookies?
When we use our cookies, in some cases we or third parties receive the IP address of the device you use when you visit the website. From https://nik.bg,използваме the IP address, device number, operating system, internet provider, time of visit, reference URL and location data relative to the device used, in order to ensure the functionality of the website, for security purposes and to perform diagnostics. In some cases, third parties, namely companies offering the software solutions listed above, may collect personal data that users voluntarily provide when filling out online forms in order to use the services offered by the website. This data may also include metadata necessary for the operation of your connected services and to facilitate data portability under Regulation (EU) 2023/2854 (Data Act). In these cases, they are responsible for the processing.
In addition to the general rules for the protection of personal data, we also comply with the requirements of Regulation (EU) 2023/2854 (Data Act), which applies from 12 September 2025. This Regulation governs access to and use of data generated by related products and services, which may also include metadata collected through cookies and other tracking technologies.
How to control cookies?
You can change your browser settings at any time, including deleting or blocking cookies. You can disable the use of cookies or accept all cookies. Information about the settings of your browser can be found in its documentation. For more detailed information, see aboutcookies.org.
What happens if you disable some of the cookies?
Due to the fact that cookies are necessary for the normal functioning of https://nik.bg/, their exclusion may result in the inability to use some of the functionalities of the website.
When can we change the current policy?
We reserve the right to change this policy at any time by updating, supplementing and amending it. About the changes in this policy, you can inform yourself from https://nik.bg, section “Policy for the use and management of cookies”.
Cookie Policy, version of ((21.04) .2026)
