Interview with Valdemar Schafer, Trimble Regional Manager for Russia, Central and Eastern Europe

Many innovations in the field of precision agriculture were offered this year on the Bulgarian market by NIK Ltd. During the AGRA 2010 agricultural exhibition, the company once again proved that it offers its customers a complete package for precision agriculture of one of the world leaders in this field — Trimble. About the novelties that Trimble launches on the Bulgarian market this year, the advantages of these technologies and the joint work with its Bulgarian partner NIK Ltd., a conversation was held with Valdemar Schaffer, Regional Manager for Russia, Central and Eastern Europe: — Mr. Schafer, what are the novelties that Trimble presents on the Bulgarian market this year? — “We have We are pleased to introduce two new products. The first is the Green Seeker, a sensor for determining the green color of the plant, which is used with spraying or fertilizing operations. As soon as the sensors “read” the plants, the system automatically changes the norm by specified formulas. The product is very advanced and useful for farmers in the USA, and for Bulgaria we will adapt it together with NIK and Agrarian Universities for the needs of local farmers. As you know each variety has a different structure and that is why we have to adapt Green Seeker to some Bulgarian varieties. This is a complex product, but we develop and adapt it to Bulgarian conditions in such a way as to give farmers a ready-made solution so that they can easily take advantage of its advantages.The second novelty is a software solution for farmers, which we called EZ-Office, because it is very easy to use, but at the same time covers the entire process of What kind of farm management “. - are the main ones. advantages that distinguish Trimble products over other companies in the market? — “Trimble products are of extremely high quality. This is our main advantage. The company has extensive experience in the production of products for precision agriculture and we offer complete solutions in this regard for the agricultural sector. Each product group we offer contains not one, but several products. You can see for yourself: We started with simpler products, then developed more and more advanced solutions with greater potential.For example, at first we developed the manual control of the machines, but then came the Autopilot system, which works with an accuracy of up to 2.5 cm. That is why I believe that our main advantage is the comprehensive solutions for agriculture and the incremental steps we take for a given group of products. So the farmer can decide what he needs to achieve by choosing the most suitable product for this” .— We see that all the products presented here have a menu in Bulgarian language.— “Yes, of course, all our products are in Bulgarian and are maximally adapted for the Bulgarian market” .— How do you rate your joint work in Bulgaria with NIK? — “With NIK we work as partners for a long time — more than 5 years. The Bulgarian market is still new for precision agriculture and it is very, very important for us to have a faithful partner. I am glad that I can say that we actually have such a partner in the person of Nik. The specialists of the company are extremely competent, have a lot of experience in agriculture, as well as a good sense of what Bulgarian farmers need at the moment. Our strategy is to continue to invest in our successful partnership with NIK and together to offer products that Bulgarian farmers need.” See below the video report with Valdemar Schafer — Trmble Regional Manager for Russia, Central and Eastern Europe.